About
AX consulting between
business problems and IT delivery
Adopting AI requires both defining the business problem and building the system that answers it. PNF Consulting selects the task, sets the execution plan, and then trains your own people to build it.
Market positioning
Between management consulting and IT development
Management consultancies set the agenda and direction; IT firms build once the requirements are fixed. PNF Consulting sits between the two and turns a business problem into requirements that can actually be built.
How we work
We train your people
to build it themselves
Nobody knows your systems and workflows better than your own staff. PNF Consulting trains them as AX Champions, provides the working standards, and supports them in building and running the result.
Where specialist system development is required, we work with IT partner firms.
Credentials
Built on public programme work
and corporate practice
Our consulting standards come from advising and reviewing SMEs through public support programmes, and from corporate strategy and ICT consulting practice. Both perspectives shape plans that fit an SME's constraints.
SME advisory
Expert Advisor, Business Support Group, Ministry of SMEs and Startups
Appointed as an expert advisor to the SME on-site clinic programme, advising directly on management and marketing issues. The more field consulting we do, the more precisely we can match a remedy to a sector and company size.
Programme review
Review panel member for government support programmes
We serve on review panels for several government and public agency support programmes. Having worked with the assessment criteria first hand, we apply that view to clients' funding strategy and business plans.
Public training
AI instruction for public training institutions
We teach practical generative AI use on Human Resources Development Service of Korea programmes. Working across public standards and corporate requirements keeps the curriculum current.
Principal consultant — career
- 2024 – present Founded PNF Consulting · Principal Consultant AX consulting for SMEs and manufacturers, and design and delivery of corporate AI training
- Present Expert Advisor, Business Support Group, Ministry of SMEs and Startups SME on-site clinic advisory · review panel member for government support programmes
- 2021 – 2024 KT — ABC (AI · Big Data · Cloud) specialist instructor Developed and delivered AI, data and cloud training for employees
- 2000 – 2024 KT — Corporate Strategy, Executive Office, Consulting Centre Investment planning, group company management, market sensing, B2B ICT consulting
Scope of work
| AX Consulting | Work diagnosis, task selection, execution design, AX champion training, result verification |
|---|---|
| AI Training | On-site corporate training, role-based practical courses, AX champion development |
| Management Consulting | Marketing and venture strategy review, public programme advisory |
| Delivery support | Workflow automation, management dashboards, e-commerce channel build |
Philosophy
The D·T·I framework
Management Consulting covers diagnosis, AX Consulting covers transition and AI Training covers integration. The three services connect into a single project where needed.
See the AX processAssess the current state and turn it into a design
Convert the work into a structure that can run
Embed the capability inside the organisation
Offices
Office locations
We operate two offices, in Seocho and Nakseong. Meeting locations are arranged to suit your schedule — please email us before visiting.
Seocho Office
35, Seochodaero 46-gil, Seocho-gu, Seoul, Republic of Korea Open in Google MapsNakseong Office
2, Nakseongdae-ro, Gwanak-gu, Seoul, Republic of Korea Open in Google MapsCompany
PNF Consulting
| Business areas | Management consulting · AX (AI transformation) consulting · Corporate AI training |
|---|---|
| Clients | SME manufacturers (automotive and electronic components), companies using government support programmes, organisations commissioning employee training |
| Scope of work | Work diagnosis, task selection, execution design, AX champion training, result verification, workflow automation, management dashboards, e-commerce channel build |
| Offices | Seocho Office — 35, Seochodaero 46-gil, Seocho-gu, Seoul Nakseong Office — 2, Nakseongdae-ro, Gwanak-gu, Seoul |
| Contact | pnf@pnfconsulting.co.kr |
Considering consulting
or training? Get in touch
Send us your question about management and AX consulting or AI training, and we will review your situation and reply.